Do's and Don'ts
DO…
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Include a personalised covering letter with every CV or application you send
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Keep it short and factual - don't exceed one side of A4 paper
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Mention where you saw the job advertised and include any job reference numbers
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Refer to the CV you have attached - it might go missing and they'll think you haven't sent one
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Explain why you want the job
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Concentrate on telling employers why you would be good for the job, rather than why the job would be good for you
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If the job is in a different sector from those which you have previously worked, draw links between the two
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Demonstrate that you have done some research into the organisation already: for example, mention that you have read the latest annual report or visited their web site
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Include any dates when you might be unavailable for interview. If you are able to take calls during the day, provide a contact number
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Check that you have addressed your letter to the right person; that you have used their correct job title and spelt their name correctly.
DON'TS...
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Simply send out standard covering letters to different employers for different positions
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Underestimate the value of the covering letter – if your experience is lacking, it can increase the impact of your CV by drawing attention to your strengths and achievements
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Use overly elaborate stationary or fonts
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Be critical about your current or most recent employer.



